SENIOR DIGITAL MARKETING SPECIALIST - HYBRID
Company: Bio-Techne
Location: Denver
Posted on: October 9, 2024
Job Description:
By joining Bio-Techne, you'll join a company with a powerful and
positive purpose of enabling cutting-edge research in Life Sciences
and Clinical Diagnostics. Bio-Techne, and all of its brands,
provides tools for researchers to further treat and prevent disease
worldwide.POSITION SUMMARYThe Sr. Digital Marketing Specialist -
Paid Search plays an important role on the Reagents agency team,
driving paid search performance and revenue growth a robust
portfolio of 500K+ products. Our ideal team member has extensive
experience managing and optimizing paid search campaigns across
Google/Bing ads with great attention to detail . Strong candidates
for this role enjoy hands-on account management, analytics and
data, and are looking for an agency-like structure within a global
corporation. They have excellent interpersonal and communication
skills and seek out opportunities for cross-team collaboration .
The Sr. Specialist stay s ahead of the latest technologies and
trends, and consistently test s new things to refine the paid
digital strategy based on best performance to achieve business unit
goals.Salary range: 75-95KESSENTIAL FUNCTIONS
- Define and execute paid digital marketing strategy of
moderate/high complexityacross search, display, video, etc.
- Measure and report performance of all paid digital campaigns,
and assess against goals (ROI and KPIs)
- Collaborate with business unit and digital team on new and
creative paid strategies to support growth
- Conduct keyword research and optimize across various business
units to ensure ads target the appropriate terms
- Produce content recommendations for new and existing ads in
addition to landing pages
- Provide creative direction for video and display assets
- Build new campaigns, evaluates performance, and finds
opportunities for optimizations in paid search platforms
- Assist in training and serve as a lead SEM resource for Digital
Marketing Specialists
- Work with channel manager and cross-functionally to prioritize
paid digital efforts, ensuring priorities are executed in a timely
manner
- Responsible for presenting paid search performance, strategic
optimization and growth opportunities to key stakeholders and
leaders
- Identify and create plans for implementing process
improvements
- Demonstrate EPIC values in daily work
- Additional duties as assignedJOB QUALIFICATIONSEducation and
Experience:
- This position requires a B.A./B.S. degree and 3-4 years of
professional experience or a combination of education, experience
and training which provides the necessary background for performing
the work.Knowledge, Skills, and Abilities:
- Google Ads certificationsrequiredfor search and display
network
- Strong understanding of Google Analytics 4, certification
required
- Direct experience managing and optimizing multiple paid
accounts with extensive sets of ad groups, ads and keywords
- Comfortable creating/reviewing/editing ad copy with the ability
to adjust based on performance insights
- Strong curiosity and experience in A/B testing and Ads
Experiments
- Strong core strength in analytics, analyzing data, measuring
results andpresenting optimization opportunities
- Ability to work in an agile, collaborative team
environment
- Ability to independently troubleshoot issues of moderate
complexity
- Passionate about staying up to date on newest paid digital
trends and a curiosity for testing new ideas
- Previous agency experience preferred
- Programmatic display and display retargeting experience a
plus
- Familiarity with SEO best practices, trends, and tools
- Science background a plus, but not requiredWhy Join
Bio-Techne:We offer competitive wages along with extensive benefits
for employees and their families.We invest in our employees'
financial futures through retirement programs and an employee stock
purchase plan.We help our employees develop their careers through
mentorship, promotional opportunities, training and development,
internship programs, and more.We offer an international and diverse
working environment, enriched by employee resource groups;
volunteer and charity events; and employee events that build a
culture of caring and belonging.We foster a culture of empowerment
and innovation, where employees feel valued and encouraged to bring
their new ideas to the table.Bio-Techne is an E-Verify Employer in
the United States.Bio-Techne is an Equal Opportunity Employer. All
qualified applicants will receive consideration for employment
without regard to race, color, religion, sex, sexual orientation,
gender identity, national origin, disability, or status as a
protected veteran.To protect the interests of all, Bio-Techne will
not accept unsolicited resumes from any source other than a
candidate application. Any unsolicited resumes sent to Bio-Techne
will be considered Bio-Techne property.Bio-Techne empowers
researchers in Life Science and Clinical Diagnostics by providing
high-quality reagents, instruments, custom manufacturing, and
testing services. Our family of brands creates a unique portfolio
of products and services.Science is our passion; it drives us to
collaborate, develop, and manufacture award-winning tools that help
researchers achieve reproducible and consistent results.
Keywords: Bio-Techne, Greeley , SENIOR DIGITAL MARKETING SPECIALIST - HYBRID, Advertising , Denver, Colorado
Didn't find what you're looking for? Search again!
Loading more jobs...